What seems to be irrelevant
is actually most relevant
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to the business of stakeholder management
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P E R C E P T I O N S
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Perceptions are your stakeholders’ way of seeing,
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understanding or interpreting your brand, |
reputation, products, services, leadership |
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These perceptions are neither good nor bad |
but yet have to be continually managed through |
proactive and sensitive communications, engagement & relationships
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